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Money Basics
Get started on a lifetime of financial well-being
- Setting Goals
- Budgeting
- Your Personal Net Worth
- Saving
- Types of Accounts
- Credit & Debt
-
Investing
- Getting Started with Investing
- Stocks, Bonds and Cash
- Understanding Mutual Funds
- What Are Exchange-Traded Funds (ETFs)?
- Creating an Investment Plan
- Finding the Right Asset Allocation
- The Advantages of Diversification
- Benefits of Compound Growth
- Tax-Smart Investing
- The Importance of Monitoring and Rebalancing
- Income Taxes
- Retirement
- Insurance
- Estate Planning
Finding the Right Asset Allocation
Select a plan—and stick with it
How you invest across stocks, bonds and cash—your asset allocation—is one of the keys to long-term success. That’s because these three basic asset classes respond to the market differently. When one is up, another can be down.
For instance, stocks are the most volatile and respond more quickly to market movements. Bonds, on the other hand, can provide a more stable return. Investing in both can help smooth out volatility.
Choosing the allocation that’s right for you
How you allocate your assets should be based on three things:
- Your goals—both short- and long-term
- The number of years you have to invest
- Your tolerance for risk
Basing your asset allocation on these three important factors will make it easier for you to stick to your plan over the long term—even during years when there’s a loss.
Here are some model asset allocation plans that offer different balances of risk and return.

Need help?
For an easy way to choose an asset allocation plan, fill out the investor profile questionnaire (PDF). It will help you define your attitude toward risk and suggest an asset allocation plan that matches it.
The information on this website is for educational purposes only. It is not intended to be a substitute for specific individualized tax, legal or investment planning advice. Where specific advice is necessary or appropriate, consult with a qualified tax advisor, CPA, financial planner or investment manager.